Zone 2Brand Strategy Studio
From brand positioning and core messaging to communication strategy, websites, social content, presentations and bilingual copy.
Services
Clarify what the brand stands for, who it is for, and where it sits in the market—then build a direction the team can understand and use.
Turn strategy into clear, compelling communications that work across different audiences and brand touchpoints.
Create and adapt English and Traditional Chinese content with the brand’s intent, voice and local context intact.
We can start with a single challenge, a defined project, or an ongoing partnership.
Start a ConversationSelected Work
Global Content × Taiwan Market
Long-term support for bringing global brand content into Taiwan—from transcreation and campaign content to localization, tone of voice and cultural nuance—balancing global consistency with communication that feels natural to local audiences.
Positioning × Cross-functional Collaboration
Led an in-house creative team and oversaw the positioning and brand expression of 20+ brands across retail, e-commerce, hospitality, arts and culture, and real estate. Worked across internal teams and external partners to give each brand a clear direction while maintaining consistency across touchpoints.
Purpose × Brand Communications
Help purpose-driven organizations clarify their core, then turn missions, services and impact data into messaging and content that make sense externally and can be used consistently internally.
Terroir × Everyday Stories
Long-term content work across tea, agricultural and local food brands—turning place, process and people into brand stories, packaging, publications and web copy, and using food as a way into stories about culture and everyday life.
Technology · Luxury & Lifestyle · Beauty & Wellness · Food, Beverage & Hospitality · Real Estate & Design · Media & Creative · Finance & Corporate · Social Innovation
Approach
Every engagement comes with a different goal, team, message and context. I work with your team to unpack the problem, surface what is already known, make sense of different perspectives, and find a direction that genuinely fits—then turn strategy into content and ways of working that can actually be used.
About
I’m Fion. I have 20 years of professional experience across in-house brand teams, portfolio-level brand management and external project partnerships, spanning technology, consumer, lifestyle, real estate, culture and social impact.
I’ve led in-house creative teams and overseen more than 20 brands, while working long-term with global brands, local businesses, agencies and design teams. My work spans brand positioning and content strategy through to marketing and brand communications in practice.
I always start by listening—then make sense of the information, shape the ideas, and turn them into action that can last.
Contact
Have a brand question you’d like to talk through?
Or email me directly at [email protected]
